Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Arthur "Duke" Reid, CD (1915 1975) was a Jamaican record producer, DJ and label owner. He ran one of the most popular sound systems of the 1950s called Duke Reid's the Trojan after the British-made trucks used to transport the equipment. In the 1960s, Reid founded record label Treasure Isle, named after his liquor store, that produced ska and rocksteady music. He was still active in the early 1970s, working with toaster U-Roy. He died in early 1975 after having suffered from a severe illness for the last year. Reid was born in Portland, Jamaica. After serving ten years as a Jamaican Police officer, Reid left the force to help his wife Lucille run the family business, The Treasure Isle Grocery and Liquor Store.