David K. Tse (The University of Hong Kong), Kineta Hung (Hong Kong Baptist University)

Dynamic Growth of Chinese Firms in the Global Market

Challenges, Strategies and Implications

• Broschiertes Buch

Produktbeschreibung

Based on original research over four decades, this book examines how Chinese multinationals (state-owned and private) navigate the socio-political environment in China to grow, prosper and expand abroad. It includes an examination of many of their innovative strategies, illustrated with detailed case studies.

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Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 236
• Erscheinungstermin: 13. Februar 2020
• Englisch
• Abmessung: 226mm x 148mm x 13mm
• Gewicht: 398g
• ISBN-13: 9781107629752
• ISBN-10: 1107629756
• Artikelnr.: 57825306

Autorenporträt

David K. Tse is Stelux Professor and Chair Professor of International Marketing and Director of Contemporary Marketing Centre at the University of Hong Kong. He is known for his research in international marketing, marketing in China and international business. He also consults for a wide range of companies in China, Hong Kong and Canada.

Inhaltsangabe

1. Introduction
2. China's Economic Rise and Global Footprints of Chinese Firms
3. Globalisation of Chinese Firms Using Existing Paradigms
4. Globalisation of Chinese Firms Using New Paradigms
5. Challenges and Failures
6. Product Images and Market Acceptance of Chinese-Made Products
7. Corporate Social Responsibility
8. Managing National Image
9. China's Technological Competence, Trade Relations and Economic Co-operations
10. Holistic Conclusion through a Futuristic Lens.