Andere Kunden interessierten sich auch für
![Brand Extensions in Pakistan]( "Brand Extensions in Pakistan")
Brand Extensions in Pakistan38,99 €![Downward price-based brand line extensions in the luxury goods market]( "Downward price-based brand line extensions in the luxury goods market")
Downward price-based brand line extensions in the luxury goods market32,99 €![Brand Extensions in Indian Context]( "Brand Extensions in Indian Context")
Brand Extensions in Indian Context44,99 €![Brandization - Through Brand Extensions]( "Brandization - Through Brand Extensions")
Brandization - Through Brand Extensions32,99 €![Einflußfaktoren des Erfolgs von line extensions im Konsumgütermarketing]( "Einflußfaktoren des Erfolgs von line extensions im Konsumgütermarketing")
Einflußfaktoren des Erfolgs von line extensions im Konsumgütermarketing38,00 €![Implied Brand Strategy on the Brand Equity and Consumer Goods FMCG]( "Implied Brand Strategy on the Brand Equity and Consumer Goods FMCG")
Implied Brand Strategy on the Brand Equity and Consumer Goods FMCG42,99 €![Is There More To Merchandise Than Making Money]( "Is There More To Merchandise Than Making Money")
Is There More To Merchandise Than Making Money32,99 €
Brand extension strategy is a component of brand management rooted in categorisation theory. The research outlined in this invaluable book provides a pathway for academic research in this field. Further to this it allows professionals to explore determinants of success for e-brand extensions in order to prevent the dilution of a brand. This project reflects realistic consumer perceptions and expands upon the inter-relationships between various factors. In taking account of these factors the author explains the process of how consumers transfer from traditional media usage to online news media. Based on academic theory and real-life situations, Yen provides a systematic explanation, thus providing managers with practical assistance and in- depth understanding of developing e-brand extensions.