Peter Eckersley, Lisa Harris, Paul Jackson

e-Business Fundamentals

• Broschiertes Buch

Produktbeschreibung

A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 288
• Erscheinungstermin: 29. Mai 2003
• Englisch
• Abmessung: 234mm x 156mm x 16mm
• Gewicht: 442g
• ISBN-13: 9780415255950
• ISBN-10: 0415255953
• Artikelnr.: 21963646

Autorenporträt

Paul Jackson is e-Government Forum Manager for the Institute of Public Finance. Lisa Harris is Lecturer in e-Business at Brunel University. Peter Eckersley is an e-Government Research Officer for the Institute of Public Finance.

Inhaltsangabe

1. Introduction 2. The Business Environment for e
Commerce 3. e
Commerce Technology 4. Organisational Considerations for e
Business 5. Using Marketing Databases in e
Business 6. The Ethics Environment for e
Business 7. e
Business and the Law 8. e
Commerce: A Global Overview 9. e
Government