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The purpose of this research project was to designand conduct a case study utilizing qualitative andexploratory methods on how successful medium sizedcompanies conduct and manage their planning anddecision-making processes when embarking upon e-business strategy. An exploration of how well the e-strategy was communicated and worked withcollaboratively among stakeholders in the e-community was discovered as well as understandingand identifying key business drivers for the e-environment. Information collected from the companyparticipants (executives, mid-level and front-linemanagement, and subordinates) were separated andcoded for common themes to be compared withscholarly literature. The goal was to obtain newdata that can better prepare current and future e-company executives in choosing and implementing themost effective e-model for business relative totheir e-business strategy.