E-Commerce Adoption In SME's - Nikoonejad, Shohreh;Mohammadi Poorangi, Mehdi
32,99 €
inkl. MwSt.
Versandkostenfrei*
Versandfertig in 6-10 Tagen
payback
16 °P sammeln
  • Broschiertes Buch

In the present era, competition has become tough and unpredictable. Consequently, all organizations, regardless of their size and scope of operation, are facing severe competitive challenges. Accordingly, managers use advanced technology such as e-commerce in their organizations to cope with these challenges quickly and effectively. The present book operates on exploring and explaining different dimensions of e-commerce adoption among SMEs based on the Five Factors of Diffusion of Innovation Model by Rogers.

Andere Kunden interessierten sich auch für
Produktbeschreibung
In the present era, competition has become tough and unpredictable. Consequently, all organizations, regardless of their size and scope of operation, are facing severe competitive challenges. Accordingly, managers use advanced technology such as e-commerce in their organizations to cope with these challenges quickly and effectively. The present book operates on exploring and explaining different dimensions of e-commerce adoption among SMEs based on the Five Factors of Diffusion of Innovation Model by Rogers.
Autorenporträt
Shohreh Nikoonejad was born in 1977, Tehran, Iran. She received her master's degree in business administration from Multimedia University, Malaysia. Her research interests include: e-Business, Organization behavior, Business psychology, Innovation management.