Internet forms part of the globalization action that is ostensibly brushing aside primeval realities and certainties, generating new opportunities and challenges, incidental to living in an interconnected globe.Hinged on the above, the book highlights the impact of e-commerce and the need for online consumer protection as a result of the growing cross-border online commercial activities. The focus is therefore on analyzing the legal framework in place with a bias towards Kenya, and critically examining the different modalities/structures involved in e-commerce vis-à-vis the accustomed business, and what should be considered the best practice.