Kunle Campbell

E-Commerce Growth Strategy

A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

• Broschiertes Buch

Produktbeschreibung

Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.

Produktdetails

• Verlag: Kogan Page Ltd
• Seitenzahl: 336
• Erscheinungstermin: 3. August 2023
• Englisch
• Abmessung: 233mm x 159mm x 22mm
• Gewicht: 518g
• ISBN-13: 9781398607989
• ISBN-10: 1398607983
• Artikelnr.: 63938953

Autorenporträt

Kunle Campbell

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: How to think about and approach e
commerce growth; Chapter
02: Collaborative cross
functional growth; Chapter
03: Brand core
the foundation for growth; Chapter
04: Consumer behaviour; Chapter
05: Customer data; Chapter
06: Customer acquisition; Chapter
07: Retention for long
term growth; Chapter
08: Audience and community building
why high
growth e
commerce brands are publishers; Chapter
09: Lifecycle marketing and personalized experiences; Chapter
10: Search engine marketing; Chapter
11: Paid social advertising; Chapter
12: Channel marketing; Chapter
13: Product development cycles for growth; Chapter
14: How to cultivate a culture of experimentation; Chapter
15: Alternative but effective routes to e
commerce growth; Chapter
16: Finance
what you should know and an overview for growth; Chapter
17: Tracking success
team makeup and key metrics; Chapter
18: Develop your growth roadmap;