Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.
Inhaltsangabe
Chapter 00: Introduction; Chapter 01: How to think about and approach e commerce growth; Chapter 02: Collaborative cross functional growth; Chapter 03: Brand core the foundation for growth; Chapter 04: Consumer behaviour; Chapter 05: Customer data; Chapter 06: Customer acquisition; Chapter 07: Retention for long term growth; Chapter 08: Audience and community building why high growth e commerce brands are publishers; Chapter 09: Lifecycle marketing and personalized experiences; Chapter 10: Search engine marketing; Chapter 11: Paid social advertising; Chapter 12: Channel marketing; Chapter 13: Product development cycles for growth; Chapter 14: How to cultivate a culture of experimentation; Chapter 15: Alternative but effective routes to e commerce growth; Chapter 16: Finance what you should know and an overview for growth; Chapter 17: Tracking success team makeup and key metrics; Chapter 18: Develop your growth roadmap;
Chapter 00: Introduction; Chapter 01: How to think about and approach e commerce growth; Chapter 02: Collaborative cross functional growth; Chapter 03: Brand core the foundation for growth; Chapter 04: Consumer behaviour; Chapter 05: Customer data; Chapter 06: Customer acquisition; Chapter 07: Retention for long term growth; Chapter 08: Audience and community building why high growth e commerce brands are publishers; Chapter 09: Lifecycle marketing and personalized experiences; Chapter 10: Search engine marketing; Chapter 11: Paid social advertising; Chapter 12: Channel marketing; Chapter 13: Product development cycles for growth; Chapter 14: How to cultivate a culture of experimentation; Chapter 15: Alternative but effective routes to e commerce growth; Chapter 16: Finance what you should know and an overview for growth; Chapter 17: Tracking success team makeup and key metrics; Chapter 18: Develop your growth roadmap;
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