Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
Chapter 00: Introduction; Chapter 01: How to think about and approach e commerce growth; Chapter 02: Collaborative cross functional growth; Chapter 03: Brand core the foundation for growth; Chapter 04: Consumer behaviour; Chapter 05: Customer data; Chapter 06: Customer acquisition; Chapter 07: Retention for long term growth; Chapter 08: Audience and community building why high growth e commerce brands are publishers; Chapter 09: Lifecycle marketing and personalized experiences; Chapter 10: Search engine marketing; Chapter 11: Paid social advertising; Chapter 12: Channel marketing; Chapter 13: Product development cycles for growth; Chapter 14: How to cultivate a culture of experimentation; Chapter 15: Alternative but effective routes to e commerce growth; Chapter 16: Finance what you should know and an overview for growth; Chapter 17: Tracking success team makeup and key metrics; Chapter 18: Develop your growth roadmap;
Chapter 00: Introduction; Chapter 01: How to think about and approach e commerce growth; Chapter 02: Collaborative cross functional growth; Chapter 03: Brand core the foundation for growth; Chapter 04: Consumer behaviour; Chapter 05: Customer data; Chapter 06: Customer acquisition; Chapter 07: Retention for long term growth; Chapter 08: Audience and community building why high growth e commerce brands are publishers; Chapter 09: Lifecycle marketing and personalized experiences; Chapter 10: Search engine marketing; Chapter 11: Paid social advertising; Chapter 12: Channel marketing; Chapter 13: Product development cycles for growth; Chapter 14: How to cultivate a culture of experimentation; Chapter 15: Alternative but effective routes to e commerce growth; Chapter 16: Finance what you should know and an overview for growth; Chapter 17: Tracking success team makeup and key metrics; Chapter 18: Develop your growth roadmap;
Es gelten unsere Allgemeinen Geschäftsbedingungen: www.buecher.de/agb
Impressum
www.buecher.de ist ein Internetauftritt der buecher.de internetstores GmbH
Geschäftsführung: Monica Sawhney | Roland Kölbl | Günter Hilger
Sitz der Gesellschaft: Batheyer Straße 115 - 117, 58099 Hagen
Postanschrift: Bürgermeister-Wegele-Str. 12, 86167 Augsburg
Amtsgericht Hagen HRB 13257
Steuernummer: 321/5800/1497
USt-IdNr: DE450055826
