Kunle Campbell

E-Commerce Growth Strategy

A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers

• Gebundenes Buch

Produktbeschreibung

Win and retain customers with this essential resource for linking e-commerce tools and metrics to wider brand and marketing strategies.

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Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 336
• Erscheinungstermin: 29. August 2023
• Englisch
• Abmessung: 234mm x 156mm x 27mm
• Gewicht: 649g
• ISBN-13: 9781398608009
• ISBN-10: 1398608009
• Artikelnr.: 63939469

Autorenporträt

Kunle Campbell is an e-commerce growth advisor and co-founder of Octillion, a digital-first CPG brand house. Based in Oxford, UK, he advises online and omnichannel retailers and operates multiple consumer brands. As the host of the top-rated 2X eCommerce Podcast, Kunle has interviewed over 300 commerce business leaders. He has spoken at conferences by SAP Commerce and Barclays and has been featured in international news outlets like the BBC, New York Times, and The International Herald Tribune. Kunle is a recognized top e-commerce influencer by Neil Patel, Klaviyo and eDesk.

Inhaltsangabe

Chapter
00: Introduction; Chapter
01: How to think about and approach e
commerce growth; Chapter
02: Collaborative cross
functional growth; Chapter
03: Brand core
the foundation for growth; Chapter
04: Consumer behaviour; Chapter
05: Customer data; Chapter
06: Customer acquisition; Chapter
07: Retention for long
term growth; Chapter
08: Audience and community building
why high
growth e
commerce brands are publishers; Chapter
09: Lifecycle marketing and personalized experiences; Chapter
10: Search engine marketing; Chapter
11: Paid social advertising; Chapter
12: Channel marketing; Chapter
13: Product development cycles for growth; Chapter
14: How to cultivate a culture of experimentation; Chapter
15: Alternative but effective routes to e
commerce growth; Chapter
16: Finance
what you should know and an overview for growth; Chapter
17: Tracking success
team makeup and key metrics; Chapter
18: Develop your growth roadmap;