E-Commerce Mastery : Digital Success Guide - Mukherjee, Pronita;Sarkar, Asmita;Das, Satrajit
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An e-commerce site is a virtual marketplace facilitating online buying and selling. It offers a user-friendly interface, product catalog, shopping cart, payment gateway, and order management. Popular due to convenience, these sites must prioritize intuitive design, easy navigation, and a robust search function. The product catalog, featuring detailed product info, is crucial, and the shopping cart allows customers to manage their orders. A secure payment gateway processes transactions, while the order management system aids in order, shipping, and return management. Additional features like…mehr

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Produktbeschreibung
An e-commerce site is a virtual marketplace facilitating online buying and selling. It offers a user-friendly interface, product catalog, shopping cart, payment gateway, and order management. Popular due to convenience, these sites must prioritize intuitive design, easy navigation, and a robust search function. The product catalog, featuring detailed product info, is crucial, and the shopping cart allows customers to manage their orders. A secure payment gateway processes transactions, while the order management system aids in order, shipping, and return management. Additional features like wish lists, gift cards, and loyalty programs enhance customer engagement. Security and privacy are paramount for customer trust. E-commerce empowers businesses globally, but success demands careful planning and execution to meet evolving customer expectations.
Autorenporträt
Pronita Mukherjee e Asmita Sarkar, ambas licenciadas em tecnologia pela Universidade de Jadavpur, são professoras assistentes no Gargi Memorial Institute of Technology. Satrajit Das, que está a fazer um doutoramento no IIESTS, é também professor assistente na mesma instituição.