Dan Croxen-John (CEO), Johann van Tonder

E-Commerce Website Optimization

Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It

• Broschiertes Buch

Produktbeschreibung

Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.

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Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 12538
• 2 Revised edition
• Seitenzahl: 272
• Erscheinungstermin: 29. Dezember 2020
• Englisch
• Abmessung: 233mm x 155mm x 17mm
• Gewicht: 420g
• ISBN-13: 9781789664423
• ISBN-10: 178966442X
• Artikelnr.: 57583040

Autorenporträt

Dan Croxen-John is CEO of AWA Digital, a global e-commerce conversion optimization agency. He is a certified Web Analyst, a Fellow of the Institute of Direct Marketing, and has served on advisory boards for numerous associations. Johann van Tonder is COO at AWA Digital, working with brands such as Canon, Avis and Interflora. He has trained and coached big and small e-commerce businesses around the world, and is a regular speaker at international conferences.

Inhaltsangabe

Chapter
01: Introduction to e
commerce website optimization; Chapter
02: The kick
off; Chapter
03: How people buy; Chapter
04: Essential research; Chapter
05: Add depth with further research; Chapter
06: Merchandizing analytics; Chapter
07: Creating the optimization plan; Chapter
08: Hypotheses and creative work; Chapter
09: Testing your hypothesis; Chapter
10: Personalization; Chapter
11: Optimizing the optimization; Chapter
12: People and culture; Chapter
13: Persuasive website copywriting; Chapter
14: Launching a new website