Dan Croxen-John (CEO), Johann van Tonder

E-Commerce Website Optimization

Why 95% of Your Website Visitors Don't Buy, and What You Can Do about It

• Broschiertes Buch

Produktbeschreibung

Improve conversion rates and increase revenue by gaining a greater understanding of customer behaviour, using this practical guide to e-commerce website and conversion rate optimization.

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Produktdetails

• Verlag: Kogan Page Ltd
• Artikelnr. des Verlages: 12538
• 2 Revised edition
• Seitenzahl: 272
• Erscheinungstermin: 29. Dezember 2020
• Englisch
• Abmessung: 233mm x 155mm x 17mm
• Gewicht: 420g
• ISBN-13: 9781789664423
• ISBN-10: 178966442X
• Artikelnr.: 57583040

Autorenporträt

Dan Croxen-John, Johann van Tonder

Inhaltsangabe

Chapter
01: Introduction to e
commerce website optimization; Chapter
02: The kick
off; Chapter
03: How people buy; Chapter
04: Essential research; Chapter
05: Add depth with further research; Chapter
06: Merchandizing analytics; Chapter
07: Creating the optimization plan; Chapter
08: Hypotheses and creative work; Chapter
09: Testing your hypothesis; Chapter
10: Personalization; Chapter
11: Optimizing the optimization; Chapter
12: People and culture; Chapter
13: Persuasive website copywriting; Chapter
14: Launching a new website