E-commerce - Walia, Anita
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This textbook offers a comprehension introduction to the theory and practice of e-business and e-commerce management. The author brings teaching expertise to bear on a subject in which they actively lecture and practice. This book is meant for students studying e-business or e-commerce at the undergraduate or postgraduate level. The book is the essential text to help students understand and apply the concepts of 'Digital', business management. It is an engaging read, packed with real-life examples and case studies. , and also used by many business managers, this is the essential text to keep pace with technology, strategy, and implementation.…mehr

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Produktbeschreibung
This textbook offers a comprehension introduction to the theory and practice of e-business and e-commerce management. The author brings teaching expertise to bear on a subject in which they actively lecture and practice. This book is meant for students studying e-business or e-commerce at the undergraduate or postgraduate level. The book is the essential text to help students understand and apply the concepts of 'Digital', business management. It is an engaging read, packed with real-life examples and case studies. , and also used by many business managers, this is the essential text to keep pace with technology, strategy, and implementation.
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