E-Market Domonance: How to Use the Internet to Win & Keep Customers - Ash, Brian; Lambert, Tom
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The Web is today's great equalizer, enabling small and medium sized businesses to attract and retain loyal customers at minimal cost. E-Market Dominance -- concise, comprehensive and, most important, non-technical -- focuses on low-cost strategies to build and sustain relationships with the right customers, get a Website on page one of major search engines, tailor marketing efforts to fit the psychology and profile of the typical Internet user, and integrate the Internet into the overall sales and marketing strategy of any company.

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The Web is today's great equalizer, enabling small and medium sized businesses to attract and retain loyal customers at minimal cost. E-Market Dominance -- concise, comprehensive and, most important, non-technical -- focuses on low-cost strategies to build and sustain relationships with the right customers, get a Website on page one of major search engines, tailor marketing efforts to fit the psychology and profile of the typical Internet user, and integrate the Internet into the overall sales and marketing strategy of any company.
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