Sanjay Mohapatra

E-Marketing

principles and practices

• Broschiertes Buch

Produktbeschreibung

The book introduces the students to the concepts of e-marketing and describes the need for automation in marketing function. It discusses an approach for designing a sustainable internet enabled marketing framework. It also illustrates major trends in e- marketing and illustrates how technologies and tools are applied in practice. The book illustrates live examples of different enterprise where automation in marketing has been successfully implemented to reap business benefits. It elaborates the applications of automation at different points in supply chain so that internet enabled marketing becomes successful. The text also discusses in detail the roles of different executives in a firm who would act change agents for designing and implementing automation initiatives. The key features of the book are providing case studies and review questions at the end of all chapters to help the students for easy understanding of the concepts discussed. It also provides details for further reading and glossary of terms used in the text. The target audience of book are postgraduate students of management and the professionals and practitioners in marketing department.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 236
• Erscheinungstermin: 16. September 2010
• Englisch
• Abmessung: 220mm x 150mm x 15mm
• Gewicht: 370g
• ISBN-13: 9783843354974
• ISBN-10: 3843354979
• Artikelnr.: 31809599

Autorenporträt

Sanjay Mohapatra has more than 24 years of combined industry and academic experience. He has worked in senior positions in Hindusthan Aeronautics Limited, Larsen & Toubro, Ernst & Young, PricewaterHouse, Infosys, Polaris & J&B Software. He has authored/co-authored four books, many papers in peer reviewed journals and conferences.