E-Marketing - Elsabbagh, Mohamed
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E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product development techniques under E-marketing influence the level of competitiveness of small and medium sized enterprises. Furthermore, the book examined how E-Marketing tools help in improving pricing priorities, and determine how E-Marketing influence distribution methods. This book will also seek to know the effects of E-Marketing strategies and how it…mehr

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Produktbeschreibung
E-Marketing helps with increasing the competitiveness of enterprises through quality and supply chain. It represents the work approach that enhances competitiveness at the small and medium-sized enterprises. This book seeks to explore how product development techniques under E-marketing influence the level of competitiveness of small and medium sized enterprises. Furthermore, the book examined how E-Marketing tools help in improving pricing priorities, and determine how E-Marketing influence distribution methods. This book will also seek to know the effects of E-Marketing strategies and how it relates with marketing mix as well as the level of competitiveness of business.
Autorenporträt
O Dr. Elsabbagh é licenciado em Contabilidade pela Universidade de Mansoura no Egipto (2001), além de ter concluído o MBA da Academia Árabe de Ciências Bancárias e Financeiras no Egipto (2009). Em 2014, concluiu o doutoramento em Gestão de Empresas na Universidade Internacional de Al-Madinah na Malásia. O Dr. Elsabbagh está agora a ensinar em diferentes faculdades e instituições.