E-marketing - Bouri, Nassima
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The purpose of this book is to explain the interests and stakes of E-Marketing, which represents a means of creating added value for the various main economic actors in commercial and marketing activities (companies, investors, customers, suppliers, financial and banking institutions, and the media). It focuses on the issues, levers, and management of "E-Marketing" that allow to foster communication and commercial transactions on the Internet and promote an offer (products, services or ideas) thanks to information and communication technologies and the Internet economy.

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Produktbeschreibung
The purpose of this book is to explain the interests and stakes of E-Marketing, which represents a means of creating added value for the various main economic actors in commercial and marketing activities (companies, investors, customers, suppliers, financial and banking institutions, and the media). It focuses on the issues, levers, and management of "E-Marketing" that allow to foster communication and commercial transactions on the Internet and promote an offer (products, services or ideas) thanks to information and communication technologies and the Internet economy.
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Autorenporträt
Nassima Bouri é professora doutorada na Faculdade de Economia, Ciências de Gestão, Ciências Comerciais, Ciências Financeiras e Contabilidade da Universidade de Oran 2 Mohamed Ben Ahmed (Argélia). É também professora e investigadora na École Supérieure d'Économie d'Oran.