Sarathsimha Bhattaru

E-Payment Systems

"Digital Payment Preferences: A Study of Customer Perceptions"

• Broschiertes Buch

Produktbeschreibung

In an era of rapid technological advancement and digital transformation, e-payment methods have revolutionized the way we conduct financial transactions. "Digital Payment Preferences: A Study of Customer Perceptions" delves deep into the realm of electronic payment systems, offering a comprehensive exploration of how customers perceive and interact with these innovative financial technologies. This thought-provoking book takes readers on a journey through the intricate landscape of e-payment methods, unraveling the complex web of customer attitudes, beliefs, and behaviors that shape the digital payment experience. Through a meticulous examination of real-world case studies, cutting-edge research, and expert insights, this book provides a profound understanding of the factors influencing customer perceptions in the digital payment ecosystem. Key highlights of the book include: Psychological Insights: Explore the cognitive and emotional factors that underpin customer trust, security concerns, and acceptance of e-payment systems. Understand how user experience design can influence perceptions and decision-making. Consumer Behavior Analysis: Gain valuable insights into the adoption.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Seitenzahl: 284
• Erscheinungstermin: 15. September 2023
• Englisch
• Abmessung: 220mm x 150mm x 18mm
• Gewicht: 441g
• ISBN-13: 9786206782933
• ISBN-10: 620678293X
• Artikelnr.: 69122772

Autorenporträt

Dr. B. SARATH SIMHA, (MBA, AP-SET, Ph.D.) is an Associate Professor at K.G. Reddy College of Engineering and Technology in Hyderabad, Telangana, India. In 2023, he received his Ph.D. from Acharya Nagarjuna University's Department of Commerce and Business Administration in Guntur, Andhra Pradesh.