The East India Trading Company, often referred to simply as the Company, is a fictionalized version of the British East India Company that serves as one of the antagonistic forces within the Pirates of the Caribbean film series. Although it was alluded to in The Curse of the Black Pearl, the Company made its first appearance in Dead Man's Chest under the supreme leadership of Lord Cutler Beckett, whose purpose in film is to eradicate piracy from world waters. Although heavily based upon the historic British East India Company, the East India Trading Company bears its uniquely designed flag, motto, trademark, and Coat of Arms, all created by the producers. According to Pirates of the Caribbean: The Complete Visual Guide, the East India Trading Company is established to regulate sea trade in the East Indies. Afterwards, the Company grows in power and comes to control much of the Indian trade. The Company has such a profound influence in British trade that a threat against the Company is taken as a threat to Great Britain itself.