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The book is a seminal contribution from a leading futurist who, over the past three decades, has explored each of the most disruptive forces shaping our world today, including emerging technologies, entrepreneurship, venture investments, and industrial manufacturing. Eco Tech brings all this thinking together, fusing insight from thought leaders with the author's own considerable experience, to explore scenarios for 2050 and discuss eco-effectiveness as an established practice for governments, corporations, startups, and individuals.
Trond Arne Undheim begins by providing a brief history of sustainability and provides simple definitions for key terms including eco-efficiency, life cycle analysis, industrial ecology, cleantech, net zero, climate change, biodiversity, and carbon capture, which will enable the reader to engage confidently in eco-discussions. Undheim also explores the ambitions of regeneration and offers a new conceptual framework to facilitate future discussion around sustainable innovation. He applies this framework to green, ambitious startups and examines the way these ventures will lead the way towards an eco-effective society, drawing on stories from exciting founders who are already changing the world. Finally, the book takes a deep dive into emerging eco-innovations, including batteries, bioplastics, distributed energy, space tech, and futuristic megaprojects. The book contains clear directions on how to progress through adversity and avoid returning to the status quo.
The book will be an essential guide for executives, sustainability professionals, and energy tech investors who are deeply concerned with the future and are prepared to both significantly invest in it and make behavioral changes to foster regenerative development. It will also be a great resource for students and scholars of sustainable investing and innovation.
Trond Arne Undheim begins by providing a brief history of sustainability and provides simple definitions for key terms including eco-efficiency, life cycle analysis, industrial ecology, cleantech, net zero, climate change, biodiversity, and carbon capture, which will enable the reader to engage confidently in eco-discussions. Undheim also explores the ambitions of regeneration and offers a new conceptual framework to facilitate future discussion around sustainable innovation. He applies this framework to green, ambitious startups and examines the way these ventures will lead the way towards an eco-effective society, drawing on stories from exciting founders who are already changing the world. Finally, the book takes a deep dive into emerging eco-innovations, including batteries, bioplastics, distributed energy, space tech, and futuristic megaprojects. The book contains clear directions on how to progress through adversity and avoid returning to the status quo.
The book will be an essential guide for executives, sustainability professionals, and energy tech investors who are deeply concerned with the future and are prepared to both significantly invest in it and make behavioral changes to foster regenerative development. It will also be a great resource for students and scholars of sustainable investing and innovation.
"A powerful statement from a systems thinker who, navigating future challenges, finds investment potential in the equilibrium between our ecology, economy and communities."
Alan Moore, author, craftsman, innovator, Founder, Design School for Beautiful Business
"The eco-tech revolution, which now needs to be driven forward at a scale and a speed that few even begin to comprehend, is absolutely necessary to the survival of humankind into the next century. But it is absolutely not sufficient. With his deep knowledge and decades of first-hand experience, Trond Arne Undheim helps his readers navigate their way through this fascinating and increasingly controversial territory."
Jonathon Espie Porritt, 2nd Baronet, CBE, environmentalist, Co-Founder of Forum for the Future
"This important book strikes a necessary balance between economics and regeneration on the path towards a flourishing future."
John R. Ehrenfeld, author of The Right Way To Flourish, and former Director of the MIT Program on Technology, Business, and Environment
"This remarkable book looks beyond policies and technology to the wider range of changes in individual conduct, and in the organization of society that may be needed to meet the existential challenge of climate change and of the destruction of nature and imagines a range of outcomes."
James G. Wilson, Lord Moran, Chairman and Managing Partner, Source2
"Investing in an ecologically sustainable future can be immensely rewarding for the investor and for the planet. In a complex and rapidly evolving sector, EcoTech contributes to investor understanding of this vitally important topic."
Bruce Usher, Professor, Columbia Business School, author of Investing in the Era of Climate Change
Alan Moore, author, craftsman, innovator, Founder, Design School for Beautiful Business
"The eco-tech revolution, which now needs to be driven forward at a scale and a speed that few even begin to comprehend, is absolutely necessary to the survival of humankind into the next century. But it is absolutely not sufficient. With his deep knowledge and decades of first-hand experience, Trond Arne Undheim helps his readers navigate their way through this fascinating and increasingly controversial territory."
Jonathon Espie Porritt, 2nd Baronet, CBE, environmentalist, Co-Founder of Forum for the Future
"This important book strikes a necessary balance between economics and regeneration on the path towards a flourishing future."
John R. Ehrenfeld, author of The Right Way To Flourish, and former Director of the MIT Program on Technology, Business, and Environment
"This remarkable book looks beyond policies and technology to the wider range of changes in individual conduct, and in the organization of society that may be needed to meet the existential challenge of climate change and of the destruction of nature and imagines a range of outcomes."
James G. Wilson, Lord Moran, Chairman and Managing Partner, Source2
"Investing in an ecologically sustainable future can be immensely rewarding for the investor and for the planet. In a complex and rapidly evolving sector, EcoTech contributes to investor understanding of this vitally important topic."
Bruce Usher, Professor, Columbia Business School, author of Investing in the Era of Climate Change