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Today, the digital market exists where businesses of goods and services are carried out that have created numerous opportunities for a growth - and this is due to the development of the internet. Despite of the considerable advantages attached to the ecommerce practices, there are certain elements that hamper the expansion and spread of the ecommerce practices. One of the most hurdles in adoption and spreading of ecommerce practices is the cultural diversification, because the concepts regarding ecommerce trade vary from culture to culture. Despite of the fact that Saudi Arabians have witnessed a considerable economic growth that has consequently raised their standard of livings in the past decades, there is still a lot of space for ecommerce. This lack of a sufficient progress in ecommerce might be associated with the cultural trait of uncertainty avoidance in Saudi Arabia as the people in the country feel pressurized when confronted with a new setup.
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