Lilla Stack (Rhodes University ), Pierre Joubert (, Bureau of Market Research, Unisa), Deon Tustin (, Bureau of Market Research, Unisa)

Economic and Management Research

Herausgeber: Venter, Peet

• Broschiertes Buch

Produktbeschreibung

Economic and Management Research is a step-by-step guide to doing research. The book focuses on both quantitative and qualitative research methods, as well as mixed methods.

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Produktdetails

• Verlag: Oxford University Press Southern Africa
• Seitenzahl: 416
• Erscheinungstermin: 31. August 2017
• Englisch
• Abmessung: 239mm x 165mm x 15mm
• Gewicht: 440g
• ISBN-13: 9780199049301
• ISBN-10: 0199049300
• Artikelnr.: 39217808

Autorenporträt

Peet Venter is in the Department of Business Management at Unisa. Pierre Joubert is in the Bureau of Market Research at Unisa. Lilla Stack is in the Department of Accounting at Rhodes University. Deon Tustin is in the Bureau of Market Research at Unisa.

Inhaltsangabe

Part 1: Planning
1. Introduction to research
2. The research problem
3. The literature review
4. The research proposal
Part 2: Doing
5. Research design
6. Quantitative data collection
7. Analysing and interpreting quantitative data collection
8. Qualitative data collection
9. Analysing and interpreting qualitative data
Part 3: Reporting
10. Research reporting
11. Academic literacy