Economic Diversification with SMEs to improve Tourism Development - Yerri, Brian
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The SMEs sector has global recognition for its major role in wealth generation, employment creation, and poverty alleviation. Subsequently, there has been increased attention towards the small business sector, as a significant factor for economic development. Similarly, in the Kenyan tourism sector, SMTEs have been in the development stages of tourism for a long time but their effects have not been largely realized due to their sizes and limited life spans. They are viewed however, as determinants of local economic development especially at the grass root. In accordance to Kenya's economic…mehr

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Produktbeschreibung
The SMEs sector has global recognition for its major role in wealth generation, employment creation, and poverty alleviation. Subsequently, there has been increased attention towards the small business sector, as a significant factor for economic development. Similarly, in the Kenyan tourism sector, SMTEs have been in the development stages of tourism for a long time but their effects have not been largely realized due to their sizes and limited life spans. They are viewed however, as determinants of local economic development especially at the grass root. In accordance to Kenya's economic recovery strategy for wealth and employment creation, the sector contributes about 18 percent GDP and plays a critical role in easing foreign exchange constraints, penetration of new markets, and stimulation of growth and economic development.
Autorenporträt
As a student at the University of Applied Sciences Salzburg, the institution provided me with the possibility to grow within the Austrian tourism sector, by the various internships I undertook within the bachelor and master programs. I have developed a deep passion for destination management and development in tourism, which is the focus of my book.