ECONOMIC EVALUATION AND MARKETING FOR HEALTHCARE PROFESSIONALS - Okunoren-Oyekenu, Yewande
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This book examines the disparities in healthcare service delivery. It aims to provide strategies that a healthcare leader must create to improve population health outcomes as the primary goal. Healthcare should be innovative as with other sectors while ensuring that patient safety is always achieved. For example, patients have diverted to social media to learn about their disease and the outcomes with various interventions. The diversion to social media by the population is also partly influenced by the product, price, place, and promotion offered, which serve as a competitor to traditional…mehr

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Produktbeschreibung
This book examines the disparities in healthcare service delivery. It aims to provide strategies that a healthcare leader must create to improve population health outcomes as the primary goal. Healthcare should be innovative as with other sectors while ensuring that patient safety is always achieved. For example, patients have diverted to social media to learn about their disease and the outcomes with various interventions. The diversion to social media by the population is also partly influenced by the product, price, place, and promotion offered, which serve as a competitor to traditional healthcare delivery. This means that healthcare leaders must ensure that the correct information is circulated. I hope you enjoy reading this book, and Goodluck to becoming a successful healthcare leader.
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Autorenporträt
Yewande Okunoren-Oyekenu is a Doctorate Candidate in Healthcare Management and Leadership. She serves as an Advisory Board Member for Healthcare Organizations and is a Member of the American College of Healthcare Executives.