Economics for Business and Management is a concise introductory economics textbook which has been carefully crafted to meet the needs of business studies and management students. To this end, the greater part of the text focuses upon microeconomics, which accurately reflects the concerns of management students. The macroeconomics included has also been selected to be of maximum benefit to these students. Throughout the text there are case studies and examples which place economics within a business context.
Economics for Business and Management is a concise introductory economics textbook which has been carefully crafted to meet the needs of business studies and management students. To this end, the greater part of the text focuses upon microeconomics, which accurately reflects the concerns of management students. The macroeconomics included has also been selected to be of maximum benefit to these students. Throughout the text there are case studies and examples which place economics within a business context.
K. Alec Chrystal, a specialist in monetary and macroeconomics, is currently Professor of Monetary Economics at City University Business School, London, England, and has substantial experience of teaching economics to management students. Richard G. Lipsey, known world-wide as the author of outstanding textbooks, is attached to the Canadian Institute of Advanced Research at Simon Fraser University, Vancouver, Canada.
Inhaltsangabe
Part 1: Firms and Markets 1. Introduction to economics and business Section 1. Markets and Prices 2. Demand, supply and price 3. Elasticity of demand and supply Section 2. Optimization of the firm 4. The firm, production and profit 5. Costs and output 6. Profit maximization Section 3. Firms and Competition 7. Firms in imperfect markets I: monopoly and monopolistic competition 8. Firms in imperfect markets II: oligopoly and business strategy 9. Government and the market Section 4. Economics of Business 10. The economics of employment 11. The economics of investment 12. The economics of business organizations Part II The Economy as a Whole Section 5. National Product and National Income 13. Macroeconomic issues and measurement 14. A basic model of the determination of GDP 15. GDP in an open economy with government 16. Aggregate demand and aggregate supply Section 6 Macroeconomic Policy 17. GDP, the price level and fiscal policy 18. Money and monetary policy 19. The balance of payments and exchange rates 20. Government policy and the business cycle
Part 1: Firms and Markets 1. Introduction to economics and business Section 1. Markets and Prices 2. Demand, supply and price 3. Elasticity of demand and supply Section 2. Optimization of the firm 4. The firm, production and profit 5. Costs and output 6. Profit maximization Section 3. Firms and Competition 7. Firms in imperfect markets I: monopoly and monopolistic competition 8. Firms in imperfect markets II: oligopoly and business strategy 9. Government and the market Section 4. Economics of Business 10. The economics of employment 11. The economics of investment 12. The economics of business organizations Part II The Economy as a Whole Section 5. National Product and National Income 13. Macroeconomic issues and measurement 14. A basic model of the determination of GDP 15. GDP in an open economy with government 16. Aggregate demand and aggregate supply Section 6 Macroeconomic Policy 17. GDP, the price level and fiscal policy 18. Money and monetary policy 19. The balance of payments and exchange rates 20. Government policy and the business cycle
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