Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful…mehr
Economics for Business enables the reader to develop a clear understanding of the economic environment in which business takes place. This comprehensive book covers: the process of globalization and its implications for business; the role of the market and supply and demand; the impact of demand on branding and brand loyalty; and pricing strategies under various market structures. With specific business content integrated throughout and a global perspective on the current world of business, taking into account the financial crisis and its aftermath, Economics for Business is a useful introduction to economics for business students, a streamlined and comprehensive alternative to large undergraduate economics textbooks, and a valuable resource for managers and executives who need to understand the basics of economic concepts to grow their business. Online supporting resources for this book include bonus chapters on shareholders, trading blocs and skills groupings, a glossary, history of economics and an instructor's manual.
Ivan K. Cohen is Associate Professor in Finance and Economics at Richmond University, the American International University based in London. With many years of teaching experience across a wide range of economics and finance classes and having taught on both sides of the Atlantic, he is able to offer a unique global approach to the study of economics.
Inhaltsangabe
Preface and Acknowledgements Key Part One Introduction to economics and business 01 What's economics got to do with business? Objective Learning outcomes Main topics covered The business environment What is economics? Some key concepts in economics Economic institutions Summary References 02 Introduction to markets Objective Learning outcomes Main topics covered What is a market? The role of the market Introduction to demand Introduction to supply The market in theory The market in practice Summary 03 Introduction to the macroeconomy Objective Learning outcomes Main topics covered Introduction About macroeconomics The circular flow of income Measuring GDP This role of markets and government Aggregate expenditure The income-expenditure model Aggregate supply Summary References 04 Introduction to the financial system Objective Learning outcomes Main topics covered Introduction The core: money, an introduction The nature and role of the financial system Financial markets Financial claims Financial institutions Financial regulation Summary Part Two Microeconomics: individual economic agents and institutions 05 Demand Objective Learning outcomes Main topics covered Introduction Why demand exists The drivers of demand Product classification Marketing and demand Summary References 06 The firm Objective Learning outcomes Main topics covered Introduction The firm: legal definition The firm: functional definition Why firms exist The firm in practice Financing firms Profits Summary References 07 Supply: costs, output and distribution Objective Learning outcomes Main topics covered Introduction Production Inputs or factors of production The production function Costs Price elasticity of supply Summary References 08 Competition, markets and strategy Objective Learning outcomes Main topics covered Introduction Market structure: an overview Market structure About strategy Pricing and strategy under perfect competition Pricing and strategy under pure monopoly Pricing and strategy under imperfect competition Contestable markets Other market structures: monopsony and oligopsony Summary References Part Three Macroeconomics: the business background 09 The role of government Objective Learning outcomes Main topics covered Introduction The nature and role of government Infrastructure Macro-intervention Fairness versus efficiency The failure of the market (or markets) to achieve efficiency in allocating societal resources Summary References 10 Money, interest rates and central banking: the role of monetary policy Objective Learning outcomes Main topics covered Introduction Money The importance of interest rates The origins of central banking The role of central banks Summary References 11 Technology, innovation and investment Objective Learning outcomes Main topics covered Introduction Capital Technology and innovation The economics of investment Summary References 12 Forecasting Objective Learning outcomes Main topics covered Introduction Introduction to forecasting Data collection Statistical analysis Summary Further reading References 13 Employment: the human factor Objective Learning outcomes Main topics covered Introduction Labour market terminology Trends in UK labour markets The supply of labour The demand for labour Labour markets and competition Summary References Appendix 14 The economics of international business Objective Learning outcomes Main topics covered Introduction What is international trade? The growth of world trade Why international trade occurs From international trade to globalization International trade and politics International trade and finance Exchange rate systems Exchange rate relationships Summary References Index
Preface and Acknowledgements Key Part One Introduction to economics and business 01 What's economics got to do with business? Objective Learning outcomes Main topics covered The business environment What is economics? Some key concepts in economics Economic institutions Summary References 02 Introduction to markets Objective Learning outcomes Main topics covered What is a market? The role of the market Introduction to demand Introduction to supply The market in theory The market in practice Summary 03 Introduction to the macroeconomy Objective Learning outcomes Main topics covered Introduction About macroeconomics The circular flow of income Measuring GDP This role of markets and government Aggregate expenditure The income-expenditure model Aggregate supply Summary References 04 Introduction to the financial system Objective Learning outcomes Main topics covered Introduction The core: money, an introduction The nature and role of the financial system Financial markets Financial claims Financial institutions Financial regulation Summary Part Two Microeconomics: individual economic agents and institutions 05 Demand Objective Learning outcomes Main topics covered Introduction Why demand exists The drivers of demand Product classification Marketing and demand Summary References 06 The firm Objective Learning outcomes Main topics covered Introduction The firm: legal definition The firm: functional definition Why firms exist The firm in practice Financing firms Profits Summary References 07 Supply: costs, output and distribution Objective Learning outcomes Main topics covered Introduction Production Inputs or factors of production The production function Costs Price elasticity of supply Summary References 08 Competition, markets and strategy Objective Learning outcomes Main topics covered Introduction Market structure: an overview Market structure About strategy Pricing and strategy under perfect competition Pricing and strategy under pure monopoly Pricing and strategy under imperfect competition Contestable markets Other market structures: monopsony and oligopsony Summary References Part Three Macroeconomics: the business background 09 The role of government Objective Learning outcomes Main topics covered Introduction The nature and role of government Infrastructure Macro-intervention Fairness versus efficiency The failure of the market (or markets) to achieve efficiency in allocating societal resources Summary References 10 Money, interest rates and central banking: the role of monetary policy Objective Learning outcomes Main topics covered Introduction Money The importance of interest rates The origins of central banking The role of central banks Summary References 11 Technology, innovation and investment Objective Learning outcomes Main topics covered Introduction Capital Technology and innovation The economics of investment Summary References 12 Forecasting Objective Learning outcomes Main topics covered Introduction Introduction to forecasting Data collection Statistical analysis Summary Further reading References 13 Employment: the human factor Objective Learning outcomes Main topics covered Introduction Labour market terminology Trends in UK labour markets The supply of labour The demand for labour Labour markets and competition Summary References Appendix 14 The economics of international business Objective Learning outcomes Main topics covered Introduction What is international trade? The growth of world trade Why international trade occurs From international trade to globalization International trade and politics International trade and finance Exchange rate systems Exchange rate relationships Summary References Index
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