Andrew Gillespie (Head of Business and d'Overbr Marketing Director

Economics for Business

• Broschiertes Buch

Produktbeschreibung

Economics for Business provides an engaging introduction to the core economic concepts that business students need to know, consistently emphasising how, and why, understanding economics is essential for their studies, and future business careers.

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Produktdetails

• Verlag: Oxford University Press
• 33 Revised edition
• Seitenzahl: 416
• Erscheinungstermin: 13. Februar 2019
• Englisch
• Abmessung: 244mm x 190mm x 20mm
• Gewicht: 808g
• ISBN-13: 9780198786030
• ISBN-10: 0198786034
• Artikelnr.: 53771990

Autorenporträt

Andrew Gillespie, Head of Business and Marketing Director, d'Overbroeck's, Oxford, and Associate Lecturer, Oxford Brookes University, Oxford,

Inhaltsangabe

1: What is a business?
2: Mission and objectives
3: Managing demand
4: Managing costs
5: How markets work
6: Labour market
7: Do markets work?
8: Different market forms
9: Strategic planning and the economy
10: Strategies for growth
11: Analysing the macroeconomic environment
12: Government macroeconomic policy and business
13: Global business