Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.
Engage your students with core economic principles and demonstrate how they apply to real-life businesses. Economics for Business, 9th edition, is the ideal textbook for business students taking an introductory course in economics. Clear, engaging, and packed with useful features, it introduces the key principles of economics in a business context.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012. He is now Visiting Fellow at the University of Bristol where the Network is based, as well as Visiting Professor at the University of the West of England, Bristol. Dean Garratt is a Senior Teaching Fellow at Aston Business School and an Associate of the Economics Network. Dean was also an academic assessor for the Government Economic Service and a tutor on HM Treasury's Graduate Development Programme. Jon Guest is a National Teaching Fellow of the Higher Education Academy and a Senior Teaching Fellow at Aston Business School. Jon is also a Senior Associate of the Economics Network, a Teaching Associate at Warwick Business School and an Academic Assessor for the Government Economic Service. Elizabeth Jones is a Professor of Economics and Director of Undergraduate Studies in the Department of Economics at the University of Warwick. Elizabeth is also a lecturer on HM Treasury's Graduate Development Programme and teaches Economics for non-economists courses across various government departments. Discover more on our Sloman Economics news site.
Inhaltsangabe
About the authorsPrefacePublisher's acknowledgements Part A BUSINESS AND ECONOMICS 1. The business environment and business economics 2. Economics and the world of business 3. Business organisations Part B BUSINESS AND MARKETS 1. The working of competitive markets 2. Business in a market environment Part C BACKGROUND TO DEMAND 3. Demand and the consumer 4. Behavioural economics of the consumer 5. Firms and the consumer Part D BACKGROUND TO SUPPLY 6. Costs of production 7. Revenue and profit Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS 8. Profit maximisation under perfect competition and monopoly 9. Profit maximisation under imperfect competition 10. Alternative theories of the firm Part F SUPPLY: ALTERNATIVE STRATEGIES 11. An introduction to business strategy 12. Growth strategy 13. The small-firm sector 14. Pricing strategy Part G THE FIRM IN THE FACTOR MARKET 15. Labour markets, wages and industrial relations 16. Investment and the employment of capital Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 17. Reasons for government intervention in the market 18. Government and the firm 19. Government and the market Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT 20. Globalisation and multinational business 21. International trade 22. Trading blocs Part J THE MACROECONOMIC ENVIRONMENT 23. The macroeconomic environment of business 24. The balance of payments and exchange rates 25. The financial system, money and interest rates 26. Business activity, unemployment and inflation Part K MACROECONOMIC POLICY 27. Demand-side policy 28. Supply-side policy 29. International economic policy Web appendixKey ideasGlossaryIndex
About the authorsPrefacePublisher's acknowledgements Part A BUSINESS AND ECONOMICS 1. The business environment and business economics 2. Economics and the world of business 3. Business organisations Part B BUSINESS AND MARKETS 1. The working of competitive markets 2. Business in a market environment Part C BACKGROUND TO DEMAND 3. Demand and the consumer 4. Behavioural economics of the consumer 5. Firms and the consumer Part D BACKGROUND TO SUPPLY 6. Costs of production 7. Revenue and profit Part E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS 8. Profit maximisation under perfect competition and monopoly 9. Profit maximisation under imperfect competition 10. Alternative theories of the firm Part F SUPPLY: ALTERNATIVE STRATEGIES 11. An introduction to business strategy 12. Growth strategy 13. The small-firm sector 14. Pricing strategy Part G THE FIRM IN THE FACTOR MARKET 15. Labour markets, wages and industrial relations 16. Investment and the employment of capital Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS 17. Reasons for government intervention in the market 18. Government and the firm 19. Government and the market Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT 20. Globalisation and multinational business 21. International trade 22. Trading blocs Part J THE MACROECONOMIC ENVIRONMENT 23. The macroeconomic environment of business 24. The balance of payments and exchange rates 25. The financial system, money and interest rates 26. Business activity, unemployment and inflation Part K MACROECONOMIC POLICY 27. Demand-side policy 28. Supply-side policy 29. International economic policy Web appendixKey ideasGlossaryIndex
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