‘Economics for Business’ covers all the current issues facing today’s business world. Up-to-date case studies cover everything from the impact of the financial crisis to the examination of specific businesses, such as [John – are there new case studies that we should include here?], to illustrate how economic theory relates to real business issues.
Want to see economics in action? Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories….all linked into your textbook so you can explore the background to the issues more deeply.
Backcover
Economics for Business 6th edition –
-----------------------
Want to see economics in action? Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories….all linked into your textbook so you can explore the background to the issues more deeply.
‘Economics for Business’ covers the issues facing today’s business world. Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses, to illustrate how economic theory relates to real business issues. The book has been thoroughly updated to reflect the challenges faced by business in the current economic climate.
Join over 10 million students benefiting from Pearson MyLabs.
This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. MyEconLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.
A student access code card may have been included with this textbook at a reduced cost.
If you do not have an access code, you can buy access to MyEconLab and the eText – an online version of the book – online at www.myeconlab.com.
About the Authors:
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.
Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham.
Dean Garratt is Principal Lecturer in Economics and course leader of the undergraduate economics degrees at Nottingham Business School.
Andrew Hunt is a Lecturer in Economics at Plymouth Business School. Andrew joined Plymouth University in 2011 having previously held a research and lecturing position at Durham University.
Guided tour
Preface
About the authors
Publisher’s acknowledgements
Part A BUSINESS AND ECONOMICS
1 The business environment and business economics
2 Economics and the world of business
3 Business organisations
Part B BUSINESS AND MARKETS
4 The working of competitive markets
5 Business in a market environment
Part C BACKGROUND TO DEMAND
6 Demand and the consumer
7 Demand and the firm
8 Products, marketing and advertising
Part D BACKGROUND TO SUPPLY
9 Costs of production
10 Revenue and profit
Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION
11 Profit maximisation under perfect competition and monopoly
12 Profit maximisation under imperfect competition
Part F SUPPLY: ALTERNATIVE STRATEGIES
13 An introduction to business strategy
14 Alternative theories of the firm
15 Growth strategy
16 The small-firm sector
17 Pricing strategy
Part G THE FIRM IN THE FACTOR MARKET
18 Labour markets, wages and industrial relations
19 Investment and the employment of capital
Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
20 Reasons for government intervention in the market
21 Government and the firm
22 Government and the market
Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
23 Globalisation and multinational business
24 International trade
25 Trading blocs
Part J THE MACROECONOMIC ENVIRONMENT
26 The macroeconomic environment of business
27 The balance of payments and exchange rates
28 Banking, money and interest rates
29 Business activity, employment and inflation
Part K MACROECONOMIC POLICY
30 Demand-side policy
31 Supply-side policy
32 International economic policy
Web appendix W:1
Key ideas K:1
Glossary G:1
Index I:1
Want to see economics in action? Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories….all linked into your textbook so you can explore the background to the issues more deeply.
Backcover
Economics for Business 6th edition –
-----------------------
Want to see economics in action? Search online for the Sloman Economics News Site - a blog that’s updated several times a week with current affairs and topical stories….all linked into your textbook so you can explore the background to the issues more deeply.
‘Economics for Business’ covers the issues facing today’s business world. Up-to-date case studies examine everything from the impact of the financial crisis to the operation of specific businesses, to illustrate how economic theory relates to real business issues. The book has been thoroughly updated to reflect the challenges faced by business in the current economic climate.
Join over 10 million students benefiting from Pearson MyLabs.
This title can be supported by MyEconLab, an online homework and tutorial system designed to test and build your understanding. MyEconLab provides a personalised approach, with instant feedback and numerous additional resources to support your learning.
A student access code card may have been included with this textbook at a reduced cost.
If you do not have an access code, you can buy access to MyEconLab and the eText – an online version of the book – online at www.myeconlab.com.
About the Authors:
John Sloman was Director of the Economics Network from its foundation in 1999 until 2012, and is now Visiting Fellow at the University of Bristol where the Network is based. John is also Visiting Professor at the University of the West of England, Bristol.
Kevin Hinde is Senior Teaching Fellow in the School of Economics, Finance, and Business at the University of Durham.
Dean Garratt is Principal Lecturer in Economics and course leader of the undergraduate economics degrees at Nottingham Business School.
Andrew Hunt is a Lecturer in Economics at Plymouth Business School. Andrew joined Plymouth University in 2011 having previously held a research and lecturing position at Durham University.
Guided tour
Preface
About the authors
Publisher’s acknowledgements
Part A BUSINESS AND ECONOMICS
1 The business environment and business economics
2 Economics and the world of business
3 Business organisations
Part B BUSINESS AND MARKETS
4 The working of competitive markets
5 Business in a market environment
Part C BACKGROUND TO DEMAND
6 Demand and the consumer
7 Demand and the firm
8 Products, marketing and advertising
Part D BACKGROUND TO SUPPLY
9 Costs of production
10 Revenue and profit
Part E SUPPLY: SHORT-RUN PROFIT MAXIMISATION
11 Profit maximisation under perfect competition and monopoly
12 Profit maximisation under imperfect competition
Part F SUPPLY: ALTERNATIVE STRATEGIES
13 An introduction to business strategy
14 Alternative theories of the firm
15 Growth strategy
16 The small-firm sector
17 Pricing strategy
Part G THE FIRM IN THE FACTOR MARKET
18 Labour markets, wages and industrial relations
19 Investment and the employment of capital
Part H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS
20 Reasons for government intervention in the market
21 Government and the firm
22 Government and the market
Part I BUSINESS IN THE INTERNATIONAL ENVIRONMENT
23 Globalisation and multinational business
24 International trade
25 Trading blocs
Part J THE MACROECONOMIC ENVIRONMENT
26 The macroeconomic environment of business
27 The balance of payments and exchange rates
28 Banking, money and interest rates
29 Business activity, employment and inflation
Part K MACROECONOMIC POLICY
30 Demand-side policy
31 Supply-side policy
32 International economic policy
Web appendix W:1
Key ideas K:1
Glossary G:1
Index I:1