Peter Antonioni

Economics For Dummies

• Broschiertes Buch

Produktbeschreibung

If you want to get to grips with the basics of economics and understand this often complex subject, then look no further than Economics For Dummies . This easy to understand guide takes you through the world of economics from understanding micro- and macroeconomics to looking at complex topics such as capitalism and recession. This updated edition walks you through the history, principles and theories of economics and breaks down all the complicated terminology, leaving you clued up on economics in no time.

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Produktdetails

• Verlag: John Wiley & Sons
• 2nd edition
• Seitenzahl: 320
• Erscheinungstermin: 12. April 2011
• Englisch
• Abmessung: 216mm x 140mm x 18mm
• Gewicht: 407g
• ISBN-13: 9781119974444
• ISBN-10: 1119974445
• Artikelnr.: 62713901

Autorenporträt

Peter Antonioni is a Senior Teaching Fellow in the Department of Management, Science and Innovation at University College London. He has worked in both the academic and private sectors as an economist. Sean Masaki Flynn, PhD, is an Assistant Professor of Economics.

Inhaltsangabe

Introduction 1
Part I: Economics: The Science of How People Deal with Scarcity 7
Chapter 1: What Does Economics Study? And Why Should You Care? 9
Chapter 2: Cake or Ice Cream? Tracking Consumer Choices 25
Chapter 3: Producing the Right Stuff in the Right Way to Maximise Human
Happiness 39
Part II: Macroeconomics: The Science of Economic Growth and Stability 63
Chapter 4: Measuring the Macroeconomy: How Economists Keep Track of
Everything 65
Chapter 5: Inflation Frustration: Why More Money Isn't Always a Good Thing
89
Chapter 6: Understanding Why Recessions Happen 111
Chapter 7: Fighting Recessions with Monetary and Fiscal Policy 141
Part III: Microeconomics: The Science of Consumer and Firm Behaviour 169
Chapter 8: Supply and Demand Made Easy 171
Chapter 9: Getting to Know Homo Economicus, the Utility-Maximising Consumer
197
Chapter 10: The Core of Capitalism: The Profit-Maximising Firm 217
Chapter 11: Why Economists Love Free Markets and Competition 243
Chapter 12: Monopolies: How Badly Would You Behave If You Had No
Competition? 269
Chapter 13: Oligopoly and Monopolistic Competition: Middle Grounds 291
Chapter 14: Property Rights and Wrongs 315
Chapter 15: Market Failure: Asymmetric Information and Public Goods 329
Part IV: The Part of Tens 345
Chapter 16: Ten (Or so) Famous Economists 347
Chapter 17: Ten Seductive Economic Fallacies 355
Chapter 18: Ten Economic Ideas to Hold Dear 363
Appendix: Glossary 369
Index 377