Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.
PART ONE: FIRM BOUNDARIES 1. The Power of Principles: An Historical Perspective 2. The Horizontal Boundaries of the Firm 3. The Vertical Boundaries of the Firm 4. Integration and Its Alternatives PART TWO: MARKET AND COMPETITIVE ANALYSIS 5. Competitors and Competition 6. Entry and Exit 7. Dynamics: Competing Across Time 8. Industry Analysis PART THREE: STRATEGIC POSITION AND DYNAMICS 9. Strategic Positioning for Competitive Advantage 10. Information and Value Creation 11. Sustaining Competitive Advantage PART FOUR: INTERNAL ORGANIZATION 12. Performance Measurement and Incentives 13. Strategy and Structure 14. Environment, Power, and Culture
PART ONE: FIRM BOUNDARIES 1. The Power of Principles: An Historical Perspective 2. The Horizontal Boundaries of the Firm 3. The Vertical Boundaries of the Firm 4. Integration and Its Alternatives PART TWO: MARKET AND COMPETITIVE ANALYSIS 5. Competitors and Competition 6. Entry and Exit 7. Dynamics: Competing Across Time 8. Industry Analysis PART THREE: STRATEGIC POSITION AND DYNAMICS 9. Strategic Positioning for Competitive Advantage 10. Information and Value Creation 11. Sustaining Competitive Advantage PART FOUR: INTERNAL ORGANIZATION 12. Performance Measurement and Incentives 13. Strategy and Structure 14. Environment, Power, and Culture
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