Economics is the UK and European adaptation of Greg Mankiw's classic textbook, expertly adapted by Mark Taylor so as to be even more relevant to a UK and European audience. A major strength of the original - that the authors present economics from the viewpoint of a reader completely new to the subject - has been maintained. Research shows that the book appeals particularly well to the more applied, business-oriented courses. The conversational yet precise writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. The book stands out amongst all other principles texts by encouraging students to apply an economic way of thinking in their daily lives.
Economics is written to provide students with a robust conceptual understanding of the subject using contemporary approaches to theory where possible. It follows the structure of the original book while reflecting European economic structures and institutions and adapting the language and cultural references for a European readership. In the first Part, the opening chapter sets out ten important principles, which are revisited throughout the text. The second chapter is an introduction to thinking like an economist and the third introduces interdependence and gains from trade. The following Parts cover microeconomics (19 chapters) and macroeconomics (15 chapters), with the latter Part preserving Mankiw's trademark long run-short run approach. Economics uses the euro as the basic currency referred to throughout the book. Case studies, examples, In The News and For Your Information features largely refer to the European and UK economies. Major changes in content are evident in Chapter 12 on the taxation system , Chapter 29 on the monetary and financial system and in a new Chapter on common currency areas and European Monetary Union (Chapter 36)
Accessible, readable treatment of micro and macroeconomics, set in a UK and European context and suitable for both specialist students of economics and business students.
Strong conceptual underpinning based on the Ten Principles approach.
Macroeconomics section takes Mankiw's trademark long run-short run approach which is arguably easier for students to understand.
New Chapter on Common Currency Areas and European Monetary Union. It explains in detail the development of macroeconomic policy in the EU and discusses the EU as an example of an optimal currency area. The chapter also discusses fiscal policy generally in
Major "Europeanisation" changes include use of the euro as the base currency used in the book; substitution of In The News and For Your Information features by UK/European equivalents; adaptation of cultural references from North American to European; maj
Economics is written to provide students with a robust conceptual understanding of the subject using contemporary approaches to theory where possible. It follows the structure of the original book while reflecting European economic structures and institutions and adapting the language and cultural references for a European readership. In the first Part, the opening chapter sets out ten important principles, which are revisited throughout the text. The second chapter is an introduction to thinking like an economist and the third introduces interdependence and gains from trade. The following Parts cover microeconomics (19 chapters) and macroeconomics (15 chapters), with the latter Part preserving Mankiw's trademark long run-short run approach. Economics uses the euro as the basic currency referred to throughout the book. Case studies, examples, In The News and For Your Information features largely refer to the European and UK economies. Major changes in content are evident in Chapter 12 on the taxation system , Chapter 29 on the monetary and financial system and in a new Chapter on common currency areas and European Monetary Union (Chapter 36)
Accessible, readable treatment of micro and macroeconomics, set in a UK and European context and suitable for both specialist students of economics and business students.
Strong conceptual underpinning based on the Ten Principles approach.
Macroeconomics section takes Mankiw's trademark long run-short run approach which is arguably easier for students to understand.
New Chapter on Common Currency Areas and European Monetary Union. It explains in detail the development of macroeconomic policy in the EU and discusses the EU as an example of an optimal currency area. The chapter also discusses fiscal policy generally in
Major "Europeanisation" changes include use of the euro as the base currency used in the book; substitution of In The News and For Your Information features by UK/European equivalents; adaptation of cultural references from North American to European; maj