Economics - Boyes, William; Melvin, Michael
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Gain a solid global understanding of basic economic principles and examine the latest thinking on important microeconomic and macroeconomic happenings with Boyes/Melvin's popular ECONOMICS, 10E. A reader-friendly writing style, carefully integrated learning features, and emphasis on global economics help you fully understand the connections between key economic principles and today's actual business practices.Timely updates and memorable examples ensure you are learning using the latest economic developments. Solid microeconomics materials emphasize the fundamentals and practical application…mehr

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Produktbeschreibung
Gain a solid global understanding of basic economic principles and examine the latest thinking on important microeconomic and macroeconomic happenings with Boyes/Melvin's popular ECONOMICS, 10E. A reader-friendly writing style, carefully integrated learning features, and emphasis on global economics help you fully understand the connections between key economic principles and today's actual business practices.Timely updates and memorable examples ensure you are learning using the latest economic developments. Solid microeconomics materials emphasize the fundamentals and practical application of current events, while macroeconomics coverage highlights the financial crisis and its global implications. You also gain in-depth understanding of globalization -- one of today's most significant business issues ¿- and its impact on economic growth and poverty.Cutting-edge learning technology and a full range of supplements, including the world-leading Aplia homework system and MindTap, and an integrated eReader, help clarify key economic concepts and equip you with the economic background you need for success in business today.
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Autorenporträt
Dr. William Boyes is professor of economics at Arizona State University. He received his Ph.D. in economics from the Claremont Graduate School in 1974. Before joining the Arizona State faculty, he was the Distinguished Visiting Professor of Business at Weber State University; visiting professor at Tsinghua University, Beijing, China and the University of London, London, England, and lectured at ITAM in Mexico City; and was the dean of the College of Business at Cal Poly, San Luis Obispo. Dr. Boyes has also served as chairman of the Economics Department at ASU and has been an economist with Security Pacific National Bank (now Bank of America). He has been a consultant to the White House, the Commerce Department, the Federal Trade Commission, and several private firms. He is the director of the office of economic education at ASU and a member of the Pacific Research Institute's Academic Advisory Board. Dr. Boyes has received many teaching awards, including the Golden Key National Honor Society Outstanding Professor Award at ASU in 1988, the Outstanding Teacher in the MBA Program Award at ASU in 1994, the Outstanding Teacher in the College of Business Award at ASU in 1995, Huizingh Outstanding Honors Professor in 2007, and Outstanding MBA Professor in 2008.