Editing Across Media

Content and Process for Print and Online Publication
Herausgeber: Collins, Ross F.

• Broschiertes Buch

Produktbeschreibung

Requirements for professional media editing have undergone enormous technological change. Editors still edit copy. But today they do much more. Mass media editors must demonstrate skills from computerized pagination to social media monitoring, from image manipulation to Search Engine Optimization. The need for editing skills is reaching far beyond traditional journalism and into all areas of mass media, from newspapers to strategic communication. Public relations practitioners are expected to edit. Even advertising creative professionals must edit. And journalists taking on new roles as social media editors need to understand editing at the speed of digital media. This textbook aims to prepare university-level students for these expanded editing roles in an age of convergence. Thirteen authors representing many years of collective media experience examine both traditional editing roles and new editing needs. While many mass media students will not become professional editors, this textbook assumes nearly all will need competent editing knowledge to produce products of professional quality. Editing, the authors believe, remains a bedrock skill for all students who hope to be successful in the mass media. Instructors considering this book for use in a course may request an examination copy here.

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Produktdetails

• Verlag: McFarland
• Seitenzahl: 234
• Erscheinungstermin: 1. Januar 2013
• Englisch
• Abmessung: 254mm x 178mm x 13mm
• Gewicht: 449g
• ISBN-13: 9780786473427
• ISBN-10: 0786473428
• Artikelnr.: 36760431

Autorenporträt

Ross F. Collins is a professor of communication at North Dakota State University, Fargo.

Inhaltsangabe

Table of Contents Introduction      One. Editing Across Media delete delete delete delete delete
Margot Opdycke Lamme Two. Editing Begins with the Writer delete delete delete delete delete
Mavis Richardson Three. Think Like an Editor delete delete delete delete delete
Deneen Gilmour Four. Editors, Ethics and the delete delete delete delete delete
Paulette D. Kilmer Five. Headlines and Headings delete delete delete delete delete
Chris Roberts Six. Typography Then and delete delete delete delete delete
Jim R. Martin Seven. The Visual Editor delete delete delete delete delete
William E. Huntzicker and Ross F. Collins Eight. Page Makeup: Beginning the Design Process delete delete delete delete delete
Amy Mattson Lauters Nine. Page Design on Paper and Screen delete delete delete delete delete
Therese L. Lueck and Val Pipps Ten. Editing in a Converged World delete delete delete delete delete
Ross F. Collins and Cameron Haaland Eleven. deleteA Final Project: Editing a Magazine delete delete delete delete delete
Victoria Goff About the Contributors Index