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The Edsel: "Ford's folly", 1958-1960. This is the story of Ford Motor Company"s epic blunder. A look into the creation of the Edsel. Who's idea was it? Who designed it? How it became comedic fodder? Why it failed? Lot's of large B&W photos, interesting text, basic spec's. This book makes for a great primer and quick reference guide. Its handy size makes it a perfect addition to your library.

Produktbeschreibung
The Edsel: "Ford's folly", 1958-1960. This is the story of Ford Motor Company"s epic blunder. A look into the creation of the Edsel. Who's idea was it? Who designed it? How it became comedic fodder? Why it failed? Lot's of large B&W photos, interesting text, basic spec's. This book makes for a great primer and quick reference guide. Its handy size makes it a perfect addition to your library.
Autorenporträt
The author Don Narus is a nationally recognized auto historian who has chronicled the American car for over four decades. His writing style is conversational. Like talking to a friend. The new pocketbook series started in 2019 has evolved into two formats, the Profile , that features a single model, and the Primer, that features all the models of a single marque. This book is the first book in the Primer Pocketbook Series.