Effect of Associations on Making the Decisions to Franchise in Turkey - Ar¿c¿, Gökçe
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Franchising is one of the ways people choose to commence a business. Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of itera discounts. To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements. Through franchising businesses operation on a national and international level, they provide significant…mehr

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Produktbeschreibung
Franchising is one of the ways people choose to commence a business. Operating franchising, franchisor has a trademark and the franchisee sells products under the name of the franchisers areas of advertising, training, management and the benefit as a whole package of itera discounts. To be successful at work without experience in training people and work for managing continuous assistance Franchising is the best approach because it is a form of giving a license from the elements. Through franchising businesses operation on a national and international level, they provide significant advantages, working on a national scale, businesses are also proven in the market name and by obtaining the support and assurance of the brand has achieved a lot of benefits Franchisor and the franchisee will enter into a contractual agreement which will operate under the name of the franchise in iteratü for a royalty payment. Today, people with entrepreneurial characteristics enter into cooperative arrangements such as franchising. The purpose of this study, starting from the definition of entrepreneurship in the iteratüre review to explain the relationship between entrepreneurship and franchi
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Autorenporträt
I was born in July 1985, in Istanbul city. I graduated from Notenboom Business School at Eindhoven, Netherlands. After that I completed my master's degree of MBA at Istanbul Ayd¿n University. I have been working at Istanbul Ayd¿n University since 2007 as Communication Coorditor in UFRAD Franchising and Turkish Anti Smoking Association.