Effect of Mass Media Advertisements on Consumer Behavior - Hussain, Syed Naufil
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Mass media and advertisements are becoming more and more influential on its viewers. The impact that they have on the viewers can not be denied. Keeping this in view this literature will try to understand in greater detail that how these impact the buying behavior of the consumer. The impact of mass media advertisements is taken into account in order to understand how it builds the minds of consumers towards liking or disliking a certain product or service.

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Produktbeschreibung
Mass media and advertisements are becoming more and more influential on its viewers. The impact that they have on the viewers can not be denied. Keeping this in view this literature will try to understand in greater detail that how these impact the buying behavior of the consumer. The impact of mass media advertisements is taken into account in order to understand how it builds the minds of consumers towards liking or disliking a certain product or service.
Autorenporträt
Syed Naufil Hussain is a MBA with majors in Human Resource Management and Marketing. Prior to that he has obtained BBA in Management, is a law graduate, and holds an Associates Degree in Social Sciences. Professionally he has an experience of working in both Public and Private Sector organizations in Pakistan.