Catriona Mackay

Effective Marketing in Easy Steps

• Broschiertes Buch

Produktbeschreibung

In "Marketing in Easy Steps, " Catriona MacKay keeps it simple by combing her own business experience with established best practices to give readers a guide to effective marketing. Her great marketing tips and advice will help both aspiring marketing professionals and seasoned veterans write successful marketing plans, avoid making costly mistakes, encourage good marketing practice at work, and use what they know to make a business grow. Written in a jargon-free, easy-to-follow style with helpful graphics, the "In Easy Steps" books explain everything readers need to know to develop their skill sets.

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Produktdetails

• Verlag: In Easy Steps
• Seitenzahl: 192
• Erscheinungstermin: 11. Oktober 2011
• Englisch
• Abmessung: 225mm x 186mm x 15mm
• Gewicht: 426g
• ISBN-13: 9781840784268
• ISBN-10: 1840784261
• Artikelnr.: 32845708

Inhaltsangabe

1. Customers, competitors and all that jazz
2. A snapshot in time
3. The marketer’s toolbox
4. Follow me… I have a plan!
5. King Pee (Products and Services)
6. Queen Pee (Pricing)
7. Prince Pee (Promotion)
8. Princess Pee (Place)
9. All the little Pees (Process, People)
10. Come closer, come closer
11. Online, On time!
12. Simply the best!
13. Heroes and Villains!
14. Resources