Angela Murray

Effective Pr: Be Your Own Expert: Teach Yourself

• Broschiertes Buch

Produktbeschreibung

"Previously published as Teach Yourself PR"--Title page verso.

Produktdetails

• Verlag: Hodder & Stoughton
• Seitenzahl: 224
• Erscheinungstermin: 31. Dezember 2020
• Englisch
• Abmessung: 201mm x 131mm x 19mm
• Gewicht: 251g
• ISBN-13: 9781444120455
• ISBN-10: 144412045X
• Artikelnr.: 30299844

Autorenporträt

Angela Murray is a freelance consultant who has advised a wide range of businesses, from multi-nationals to small organizations.

Inhaltsangabe

: Introduction
: Planning a PR campaign
: Media liaison
: Communicating directly with a target audience
: Sponsorship
: Entertaining and corporate hospitality
: Internal public relations
: Crisis management
: Specialist PR
: Using PR professionals - in-house and external
: Evaluating success
: Useful addresses