Bernd Heesen

Effective Strategy Execution

Improving Performance with Business Intelligence

• Broschiertes Buch

Produktbeschreibung

Turbulent times create a threat for the survival of organizations while also offering new opportunities. This book uses many examples to demonstrate how an improved strategic management approach, leveraging established management concepts in conjunction with the innovative technology solutions offered by business intelligence, can lead to improved results. The book presents the three main barriers to an effective strategy execution and how they can be overcome. Creating a shared understanding of the strategy on all levels of the organization using a Value ScorecardTM and following the Strategic Alignment ProcessTM enables organizations to measure and monitor performance. The Strategic Alignment Remote ControlTM is presented as the ultimate tool for managers to remain in control of their business.

Seven Case Studies from different industries across the globe provide examples how the organizational performance can be improved. They include companies like Daimler, Tetra-Pak, Würth, Germany's Federal Employment Agency, City of Aix-Les-Bains, and Giesecke & Devrient. Additional examples from organizations like Disney, Marriott, Volkswagen, Avis, FedEx, and Harrahs help to demonstrate how the application of the introduced concepts adds a unique value.

Additional details and the free Strategy Execution Effectiveness Survey are available at: www.strategicbusinessintelligence.com

Produktdetails

• Management for Professionals
• Verlag: Springer / Springer Berlin Heidelberg / Springer, Berlin
• Artikelnr. des Verlages: 978-3-642-43768-7
• 2012
• Seitenzahl: 244
• Erscheinungstermin: 22. Februar 2014
• Englisch
• Abmessung: 235mm x 155mm x 14mm
• Gewicht: 377g
• ISBN-13: 9783642437687
• ISBN-10: 3642437680
• Artikelnr.: 40460032

Autorenporträt

Bernd Heesen ist Professor an der Wirtschaftswissenschaftlichen Fakultät der Hochschule Ansbach in Bayern. Nach dem Studium der Wirtschaftsinformatik an der Technischen Universität Darmstadt promovierte er zum Doctor of Management an der University of Phoenix in den USA. Neben seinen Funktionen an der Hochschule ist er auch als Gutachter in Akkreditierungsverfahren für die Foundation for International Business Administration Accreditation tätig. Darüber hinaus ist er Autor mehrerer Beiträge zum Qualitätsmanagement an Hochschulen.

Inhaltsangabe

1 Management Challenges in Dynamic Business Environments. - 2 The Strategic Alignment Process. - 3 Preparation for Strategy Execution. - 4 Strategy Execution. - 5 Outlook. - 6 Case Studies. - Index. - Notes. - Bibliography. - Glossary. - About the Authors.