Effectively Incorporating Social Media: A Case Study on Cadbury - Joseph, Pelumi
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This book was based on the premise that social media marketing has come with a force; changing almost everything about how marketing is done within a contemporary society. It takes a focus on what it offers in form of an array of opportunities organisations can benefit from; but also around the idea that organisations are able to join and have a conversation with several amount of their customers on a daily basis. Therefore this piece of work is an exploratory research on social media marketing, its functions and best practices.

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Produktbeschreibung
This book was based on the premise that social media marketing has come with a force; changing almost everything about how marketing is done within a contemporary society. It takes a focus on what it offers in form of an array of opportunities organisations can benefit from; but also around the idea that organisations are able to join and have a conversation with several amount of their customers on a daily basis. Therefore this piece of work is an exploratory research on social media marketing, its functions and best practices.
Autorenporträt
Pelumi Joseph is a recent Business Management graduate from Queen Mary University of London.His profound interest is in developing his knowledge further, in the relevance of social media marketing within several organisations within this ever-changing modern day corporate environment.