Effectiveness of experiential marketing as an innovation strategy - Sandoval Cárdenas, Mary Luz
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The importance of experiential marketing, where people acquire products or services not only from the rational but also from the emotional, based on lived experiences. This type of marketing has generated innovation and competitiveness in the market, since it not only seeks to satisfy the customer but to motivate them and create value in their experience and this is achieved by triggering their emotions.

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Produktbeschreibung
The importance of experiential marketing, where people acquire products or services not only from the rational but also from the emotional, based on lived experiences. This type of marketing has generated innovation and competitiveness in the market, since it not only seeks to satisfy the customer but to motivate them and create value in their experience and this is achieved by triggering their emotions.
Autorenporträt
Public Accountant graduated from the Universidad Jorge Tadeo Lozano, with a specialization in Senior Management from the U. Militar Nueva Granada of Colombia, with 10 years of experience related to accounting and administrative work, with extensive knowledge in office tools and accounting software such as SAP, JD Edwards and others.