Effectiveness of Innovative Outdoor Advertisement for Marketing Movies - Mullick, N. H.
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The advertising industry has gone through a long change now, as they are using the innovative outdoor route to advertise the movies. They should focus more on television and newspaper for advertising the movies as the main source through which the movie viewers get information about the movie is from the media advertisements. They must therefore adopt innovative outdoor advertisement as there is a huge response to watch the advertisement again as they get very much curious after watching it. Advertising companies should therefore make the advertisements more eye catching and unique, for enhancing the attention of viewers.…mehr

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Produktbeschreibung
The advertising industry has gone through a long change now, as they are using the innovative outdoor route to advertise the movies. They should focus more on television and newspaper for advertising the movies as the main source through which the movie viewers get information about the movie is from the media advertisements. They must therefore adopt innovative outdoor advertisement as there is a huge response to watch the advertisement again as they get very much curious after watching it. Advertising companies should therefore make the advertisements more eye catching and unique, for enhancing the attention of viewers.
Autorenporträt
Dr.N.H.Mullick has obtained his Ph.D in Marketing from Jamia Millia Islamia, New Delhi (India)and is working as Professor & Program Director (Marketing) at Institute for International Management & Technology, Gurgaon (India). He has published 10 books and written many articles in refereed journals.