Effects of marketing, bank loan and credit debt on consumer¿s spending. Mathematical models based on an engineering concept - Dadach, Zin Eddine
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Document from the year 2019 in the subject Engineering - Industrial Engineering and Management, , course: Business, language: English, abstract: The main objective of this study is to utilize an engineering concept in order to propose a mathematical model to correlate consumer spending, utility and income. The difference between the proposed model and the Keynesian consumption theory is explained by the fact that the Keynesian consumption theory takes into account the consumption of costumers with no income. The effects of marketing, bank loans and credit debt on consumer spending are also…mehr

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Produktbeschreibung
Document from the year 2019 in the subject Engineering - Industrial Engineering and Management, , course: Business, language: English, abstract: The main objective of this study is to utilize an engineering concept in order to propose a mathematical model to correlate consumer spending, utility and income. The difference between the proposed model and the Keynesian consumption theory is explained by the fact that the Keynesian consumption theory takes into account the consumption of costumers with no income. The effects of marketing, bank loans and credit debt on consumer spending are also analyzed using the general equation of transport phenomena and mathematical models are presented for the first time. Based on a case study, marketing has increased the utility (driving force) by 61%. Taking into account the theory of consumption smoothing, bank loans also provide the consumer with additional spending power by decreasing the resistance for consumption. In case of excessive debt, customers might spend the money only to buy the "utility" in order to be able to repay the debt. In this situation, the effects of debt are described in the proposed engineering model as a decrease in income (extra resistance to spend money).
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Autorenporträt
Professor Zin Eddine Dadach was born in 1957 in the city of Beni Saf, Ain Temouchent, Algeria. He studied in a technical college of the city of Tilimsen, and continued to the Algerian Institute of Petroleum to obtain in 1980 his Bachelor's Degree in Refining and Petro-Chemistry. His Master's Degree is in Chemical Engineering which he obtained in 1984 from Stevens Institute of Technology, Hoboken, New Jersey, USA. Being dedicated to knowledge, he pursued his Ph.D. Degree in Chemical Engineering at Laval University, Quebec, Canada, which he completed in 1994. He continued specialization in the field of Biotechnology in Japan, at Osaka National Research Institute, where he contributed from 1994 to 1996. Since 2005 he is on the Academic Faculty at the Higher Colleges of Technology, Chemical Engineering Department, Abu Dhabi, UAE.