Glen B. Wheatley, Saras Sarasvathy

Effectual Entrepreneurship

• Broschiertes Buch

Produktbeschreibung

Presented in the concise, modular, graphical form made popular in previous editions, Effectual Entrepreneurship is perfect both for those seeking to become entrepreneurs, and those already in the thick of things!

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Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 530
• Erscheinungstermin: 16. April 2025
• Englisch
• Abmessung: 280mm x 210mm
• ISBN-13: 9781032427287
• ISBN-10: 1032427280
• Artikelnr.: 71726641

Autorenporträt

Saras Sarasvathy is the Paul M Hammaker Professor of Business Administration at The Darden School of Business, University of Virginia (USA). Glen B. Wheatley is Managing Director of Best Solutions International Group, entrepreneur, thought and cultural nomad, and adjunct academic at the University of Adelaide (Australia).

Inhaltsangabe

Contents
Acknowledgements - insert page number
Introduction: The science of entrepreneurship - insert page number
How to use this book - insert page number
About the Co-Creators - insert page number
PART I
What we know about entrepreneurs and entrepreneurship - insert page number
1 Roadmaps, myths and the Bahamas - insert page number
2 Good ideas are everywhere - insert page number
3 Most ventures require little startup capital- insert page number
4 The plunge doesn't have to be a plunge at all - insert page number
5 Failing as the way forward - insert page number
PART II
How (expert) entrepreneurs think - insert page number
6 Prediction, risk and uncertainty - insert page number
7 Opportunities are created as well as discovered - insert page number
8 Managing uncertainty through control - insert page number
9 The effectual logic of expert entrepreneurs - insert page number
PART III
The nuts and bolts of venturing: Effectuation in action - insert page
number
10 The bird-in-hand principle: Start with what you have - insert page
number
11 Transforming means into something valuable - insert page number
12 The affordable loss principle: Risk little, fail cheap - insert page
number
13 Using slack for bootstrap financing - insert page number
14 The crazy quilt principle: Form partnerships - insert page number
15 Asking potential partners to make commitments - insert page number
16 The lemonade principle: Leverage surprise - insert page number
17 Putting it together: The effectuation process - insert page number
PART IV
I am an entrepreneur now: How far can I go? - insert page number
18 Ownership, equity and control: Manage stakeholders - insert page number
19 Business plans and business models - insert page number
20 The venture grows up: Create an entrepreneurial culture - insert page
number
PART V
Applications of effectuation - insert page number
21 Brand as venture identity: Marketing you - insert page number
22 Technology: Means, Outcome, or Trap? - insert page number
23 Social Change & Markets in Human Hope - insert page number
Conclusion - insert page number
List of figures - insert page number
Overview of "Practically Speaking" sections - insert page number
Overview of "Research Roots" section - insert page number
Image acknowledgments - insert page number
Index - insert page number