The lively story of an iconic beer brand, whose tumultuous business history illuminates the cultural transformations of Egypt over the last century.Hinweis: Dieser Artikel kann nur an eine deutsche Lieferadresse ausgeliefert werden.
* Notes on Translation and Transliteration * Abbreviations * The Egyptian Beer Industry * Introduction * 1. Grand Plans in Glass Bottles: Importing the Modern Beer Industry into Egypt * 2. A Star Rises: Stella and the Egyptian Beer Industry, 1920–1940 * 3. Crowning the Pyramid: The Egyptian Beer Industry’s “Mature” Period, 1940–1952 * 4. Stella Is Always Delicious: Selling Beer in the Time of Nasser, 1952–1958 * 5. A Pan-Arab Brew: Stella and the United Arab Republic, 1958–1961 * 6. Getting the Dutch Out: How Stella Became the Beer of the Egyptian Regime, 1961–1972 * 7. Opening Up Stella: The Infitah and the Beer Business in Egypt, 1973–1985 * 8. An American Pharaoh and the Egyptian Star: Stella, 1985–2003 * Conclusion * Notes * Bibliography * Index
* Notes on Translation and Transliteration * Abbreviations * The Egyptian Beer Industry * Introduction * 1. Grand Plans in Glass Bottles: Importing the Modern Beer Industry into Egypt * 2. A Star Rises: Stella and the Egyptian Beer Industry, 1920–1940 * 3. Crowning the Pyramid: The Egyptian Beer Industry’s “Mature” Period, 1940–1952 * 4. Stella Is Always Delicious: Selling Beer in the Time of Nasser, 1952–1958 * 5. A Pan-Arab Brew: Stella and the United Arab Republic, 1958–1961 * 6. Getting the Dutch Out: How Stella Became the Beer of the Egyptian Regime, 1961–1972 * 7. Opening Up Stella: The Infitah and the Beer Business in Egypt, 1973–1985 * 8. An American Pharaoh and the Egyptian Star: Stella, 1985–2003 * Conclusion * Notes * Bibliography * Index
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