E¿Khaya¿s Customer Acquisition and Retention - Odiwuor, Armstrong
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Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Free University of Berlin (Business Administration and Management), course: Business Management, Marketing, language: English, abstract: Customer acquisition is the act of designing and promoting a brand¿s experiences in a manner that attracts more customers to make the first conversation, which might be an order, app download, subscription or purchase. The process takes many steps since the prospective client changes from being unaware of the brand, to weighing it against other…mehr

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Produktbeschreibung
Case Study from the year 2024 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, Free University of Berlin (Business Administration and Management), course: Business Management, Marketing, language: English, abstract: Customer acquisition is the act of designing and promoting a brand¿s experiences in a manner that attracts more customers to make the first conversation, which might be an order, app download, subscription or purchase. The process takes many steps since the prospective client changes from being unaware of the brand, to weighing it against other brands, to making a purchase decision. On the other hand, customer retention focuses more on nurturing a better relationship with the current customers to increase loyalty and drive repeat purchases. However, a successful retention relies on data management and delivering relevant messages according to customers¿ interests and preferences. Customer acquisition and retention are the key challenges facing E¿Khaya. According to Furman, ¿retention¿ is the gold standard since repeat customers not only spend more but also cost less in marketing expenses. This implies that while E¿Khaya only focuses on acquiring new customers, it can incur a higher cost in customer acquisition than necessary. Therefore, this paper will provide a road map for E¿Khaya to help in acquiring and retaining customers.
Autorenporträt
Hello! I'm Armstrong Odiwuor, a versatile professional with over a decade of experience in various fields including teaching, customer service, and freelance writing. Graduating with a Bachelor of Business Management degree from Mt. Kenya University and I have demonstrated academic excellence throughout my education, earning Second Class, First Division Honors. With a passion for both education and business, I embarked on a career in teaching, serving as a High School Teacher at Nairobi School. There, I taught Business and Management subjects, fostering a positive learning environment and achieving outstanding academic results. My dedication to student success was recognized when I was awarded the title of Business Teacher of the Year for the best-performing class. Transitioning into the corporate world, I gained valuable experience as a Customer Representative at Safaricom Kenya Ltd. In this role, I handled customer complaints, provided appropriate solutions, and maintained records of customer interactions, demonstrating strong communication and problem-solving skills. As a freelance writer, I expanded my skill set by contributing articles, research papers, and guides. My expertise in business, management, and finance allowed me to deliver high-quality content tailored to client specifications, while also assisting clients with resume writing and personal statements. In addition to my freelance work, I am an accomplished author with Grin Publisher and a dedicated blogger. I have published articles and books on various topics, showcasing my ability to engage and captivate audiences through the written word. With a strong foundation in education, a passion for customer service, and a talent for writing, I bring a unique blend of skills and experiences to every endeavor. I'm committed to making a positive impact in their professional endeavors and look forward to continuing to grow and contribute in my future endeavors.