El Arte de la Persuasión (the Art of Persuasion) - Burg, Bob
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El Arte de la Persuasión te enseña a conseguir lo que quieres cuando lo quieres. Te encantaría tener esa habilidad, ¿verdad? Después de estudiar a algunos de los hombres y mujeres más exitosos de la historia moderna, el autor Bob Burg se dio cuenta de cuántas características comunes tienen estas personas, y las comparte todas con usted. Un rasgo que destaca por encima de todos los demás es su capacidad para ganarse a la gente a su manera de pensar: todos eran persuasivos. Cada uno de estos triunfadores de la vida tenía un deseo ardiente, unido a una gran creatividad, y una creencia total e…mehr

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Produktbeschreibung
El Arte de la Persuasión te enseña a conseguir lo que quieres cuando lo quieres. Te encantaría tener esa habilidad, ¿verdad? Después de estudiar a algunos de los hombres y mujeres más exitosos de la historia moderna, el autor Bob Burg se dio cuenta de cuántas características comunes tienen estas personas, y las comparte todas con usted. Un rasgo que destaca por encima de todos los demás es su capacidad para ganarse a la gente a su manera de pensar: todos eran persuasivos. Cada uno de estos triunfadores de la vida tenía un deseo ardiente, unido a una gran creatividad, y una creencia total e inquebrantable en su misión o causa. Los principios ganadores que aprenderá incluyen: Hacer que la gente se sienta importante Todo es negociable Cómo tratar con personas difíciles Persuasión en acción Lo que le diferencia del resto Pepitas de sabiduría > The Art of Persuasion teaches you how to get what you want when you want it. You would love to have that skill, right? After studying some of the most successful men and women in modern history, author Bob Burg realized how many common characteristics these people have, and he shares them all with you. One trait that stands out above all others is his ability to win people over to his way of thinking: they were all persuasive. Each of these life achievers had a burning desire, coupled with great creativity, and a total and unwavering belief in their mission or cause. The winning principles you will learn include: Make people feel important Everything is negotiable How to deal with difficult people Persuasion in action What differentiates you from the rest Nuggets of wisdom Presented in clear, often humorous, everyday language, The Art of Persuasion will leave you with an impression that will last a lifetime, filled with one success after another!
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Autorenporträt
Bob Burg shares information on topics vital to the success of today's businessperson. He speaks for corporations and associations internationally, including Fortune 500 companies, franchises, and numerous direct sales organizations. Bob regularly addresses audiences ranging in size from 50 to 16,000 -- sharing the platform with notables including today's top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President. Although for years he was best known for his book Endless Referrals, over the past few years it's his business parable. The Go-Giver (coauthored with John David Mann) that has captured the imagination of his readers. The Go-Giver, a The Wall Street Journal and BusinessWeek Bestseller, has sold over 700,000 copies. Since its release it has consistently stayed in the top 25 on 800CEOREAD's Business Book Bestsellers List. It has been translated into 21 languages. It was rated #10 on Inc. Magazine's list of the Most Motivational Books Ever Written, and was on HubSpot's 20 Most Highly Rated Sales Books of All Time. The American Management Association named Bob one of the Top 30 Leaders in Business and he was named one of the Top 200 Most Influential Authors in the World by Richtopia.