In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered.
In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns of 2004 explain the strategies behind the ads and debates, discuss what they did and failed to do to elect their candidates, and reveal their differing perspectives on the issues that mattered.
Preface Introduction Campaign Timeline and Charts 1. Campaign Organization and Strategy 2. Advertising 3. Polling: Decisive Moments and Audiences 4. Debate Strategy and Effects 5. The Press/Campaign Relationship 6. Republican Spenders 7. Democratic Spenders List of Participants Index
Preface Introduction Campaign Timeline and Charts 1. Campaign Organization and Strategy 2. Advertising 3. Polling: Decisive Moments and Audiences 4. Debate Strategy and Effects 5. The Press/Campaign Relationship 6. Republican Spenders 7. Democratic Spenders List of Participants Index
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