Election Campaigning in East and Southeast Asia

Globalization of Political Marketing
Herausgeber: Schafferer, Christian

• Broschiertes Buch

Produktbeschreibung

Comparative research has shown that an increasing number of electoral campaigns are resembling those of the United States. This book examines the nature of electoral campaigns in East and Southeast Asia and examines whether there is an 'Asian style' of election campaigning.

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Produktdetails

• Verlag: Routledge
• Seitenzahl: 168
• Erscheinungstermin: 31. März 2017
• Englisch
• Abmessung: 234mm x 156mm x 9mm
• Gewicht: 266g
• ISBN-13: 9781138278134
• ISBN-10: 1138278130
• Artikelnr.: 57041629

Autorenporträt

Christian Schafferer is Associate Professor of International Trade at The Overseas Chinese Institute of Technology in Taiwan. His research interests include East Asian politics and the globalization of political marketing. He has authored numerous articles and books on the subject of politics and election campaigning in Asia.

Inhaltsangabe

Contents: Preface
The globalization of political marketing: an introduction, Christian Schafferer
Electoral campaigning in Japan, Christian Schafferer with Kawakami Kazuhisa
Electoral campaigning in Taiwan, Christian Schafferer
Electoral campaigning in Malaysia, Lim Hong Hai and Ong Kian Ming
Electoral campaigning in the Philippines, Julio Teehankee
Is there an Asian style of electoral campaigning?, Christian Schafferer
Bibliography
Index.