Electronic Banking Adoption among Women Entrepreneurs - Ekpe, Isidore
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Internet technology makes it easy, convenient and fast for people to shop online than traditional market. Price is affordable, transaction cost reduced, vendor's products advertised, and competing products displayed. However, despite these advantages, how do women entrepreneurs adopt e-banking services especially in developing countries like Nigeria? Does social pressure hinders them from patronizing e-banking services? In finding answers to these questions and for proper understanding, the book is divided into four major chapters. Chapter one discusses importance of online business. Chapter…mehr

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Produktbeschreibung
Internet technology makes it easy, convenient and fast for people to shop online than traditional market. Price is affordable, transaction cost reduced, vendor's products advertised, and competing products displayed. However, despite these advantages, how do women entrepreneurs adopt e-banking services especially in developing countries like Nigeria? Does social pressure hinders them from patronizing e-banking services? In finding answers to these questions and for proper understanding, the book is divided into four major chapters. Chapter one discusses importance of online business. Chapter two showcases internet shopping behaviors among women entrepreneurs. Chapter three looks at the trend in e-banking adoption among women entrepreneurs from theoretical and research perspectives. The chapter then discusses the gap found in literature as possible critical factors affecting e-banking adoption among women entrepreneurs. Chapter four summarizes the results of the research thus producing a new model of e-banking adoption among women entrepreneurs for researchers, students, entrepreneurs and policy decision-makers. The book is a result of a research project completed at UMK early 2015.
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Autorenporträt
Isidore Ekpe obtained a PhD Degree (Management) from Universiti Utara Malaysia in 2011. Since then he has worked in different international projects in field of management, micro-finance and entrepreneurship including Senior Lecturer, UMK. Authored 40 articles in reputable journals, member of several professional bodies, he won three public awards.